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virtual.fit processes a shopper photo to create an AI try-on preview. Give shoppers clear information before upload and collect any consent required for your storefront and jurisdiction.
This guide is operational guidance, not legal advice. Your business remains responsible for its privacy notice, lawful basis, consent experience, and merchant-specific terms.

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Shopper-facing facts

Your notice should explain that:
  • The result is an AI visualization and may differ from physical fit, size, color, or proportion.
  • The shopper must be at least 18 years old.
  • The shopper must own the uploaded photo or have the pictured person’s explicit permission.
  • Photos of minors and unlawful or rights-infringing content are prohibited.
  • Uploads and generated try-on images are automatically deleted within 24 hours.
  • Photos and results are not used for marketing, portfolios, reference material, or model training unless separate consent is obtained where required.
  • Results are for the shopper’s personal, non-commercial use.
The default virtual.fit terms cover these points. If you replace them, preserve the substance and have the final copy reviewed for your business.

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Configure the notice

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Shopify

Open Shopify theme editor → App embeds → Virtual Fitting Room. Review:
  • Disclaimer language.
  • Short disclaimer.
  • Full terms.
  • Optional email collection and validation.
  • Daily-limit message.
Test every storefront language you publish.

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Custom JavaScript

Set termsSummaryHtml, termsFullHtml, and termsFullSelector in the loader configuration. Use your own selector only when the full terms already exist on the page. Configure terms and copy → Custom storefronts can switch between identified and cookieless measurement:
Call this after your consent manager resolves the shopper’s choice and whenever that choice changes.
ModeUse it when
consentedYour storefront may include the shopper’s resolved identity in analytics.
cookielessAnalytics should omit shopper identity.
Do not send email or customer ID before the appropriate consent or other lawful basis is in place.

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Retention and deletion

Shopper uploads and generated try-on images are temporary and automatically deleted within 24 hours. A result may remain visible in the dashboard as a deleted record after its image is removed. If you download, export, or copy a result into another system, that copy falls under your own retention and deletion process.

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Launch review

  • The disclaimer is visible before a shopper starts a try-on.
  • Full terms open and are readable on mobile.
  • Retention and AI-preview limitations are accurate.
  • Email collection matches your privacy notice.
  • Analytics consent changes are reflected in the integration.
  • Your support team can handle access and deletion requests.
  • Only authorized staff can view generated results.
See the public virtual.fit privacy policy and terms for the current service-level language.